WHAT IS SEO?
Search engine optimisation (SEO) is the process of making
your site more search engine friendly at a technical and content level, in order
to improve its visibility to search engines such as Google, MSN, Yahoo etc and
create more traffic of qualified visitors for FREE, organically through normal
common use of search processes.
A typical search engine optimisation campaign will involve
re-engineering the titles and meta tags, the templates and navigation,
optimising the site's internal and external links, hand-submitting the site to
the appropriate search engines and directories and monitoring the results
achieved.
Thereafter, ongoing optimisation is vital because search
engine optimisation isn't simply a one-off activity. It should be included as
part of your internet marketing campaign plan.
What is: SEM
. PPC
. PM
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